Career & Money ≠ Happiness & Satisfaction, that was the main idea of the personal brand for the successful entrepreneur Zdeno Boreanu, who decided to talk about this topic last year. Zdeno opens up important topics of mental health and today's grind mindset, which often leads people into a dead end and a chase for money. Throughout the visual identity of the brand, we wanted to emphasize the idea of "not equal," so we juxtaposed loud and often stressful visuals next to gentle and calm visuals with water. For the logo, we invited our friend Baroque balaclava, who created several logo designs for us, which we then adjusted, defined on the grid, and created a 3D version.